This Penguin is feeling a little lonely.
<meta name=”description” content=”If you’d like to be the new Community Manager at Penguin Press, then please, help us cheer up this Penguin.” /> So starts the code for a great site built in...
View ArticleWhere is Interactive Marketing Going?
Forrester released a great study in 2011 about Interactive Marketing in a forcast up to 2016. Specifically the report section I wanted to share was regarding amount spent in terms of budgets, and...
View ArticleTo the Land of Mordor. Fasten Your Seatbelts.
Air New Zealand partnered with WETA Workshop on a brand new Hobbit inspired Safety Video. It features cameo appearances including Sir Peter Jackson. This is part of a larger campaign by the national...
View ArticleQR Performs over Direct Marketing Tactics
QR codes are spurring consumers to take action with response rates that are higher than other direct marketing tactics, according to a new report from Nellymoser. The report, “Scan Response Rates in...
View ArticleIn 2011 Facebook Accounted for 25% of Digital Display Ads. 2012?
“Among the many beneficiaries of the growth and innovation in display advertising are web publishers. The leading U.S. publisher of display ads in 2011 was Facebook with more than 1.3 trillion...
View ArticleThe Good and Bad of Milk
Recently a friend on Facebook shared a photo. Turns out the photo is part of a larger contest from Farmers Dairy. I am one of those brand loyalists with my milk and Farmers is not my dairy brand,...
View ArticleThe Growing Face of Advertising on YouTube 2012
As YouTube’s global audience hit 800 million users in 2012, YouTube’s content inventory has kept pace and has grown to 160 channels of original programming. Google looked at audience reach and brand...
View ArticleOptimizing AdWords Accounts
Making changes to clients’ accounts can be daunting. This Google AdWords tutorial shows you the best practices for key issues like account structure, campaign settings, keywords and ads.
View ArticleHubspot: The 2013 Design Guide to Email Marketing [Infographic]
From Hubspot comes some unsurprising, but now substantiated info on rich email: Any experienced email marketer knows that crafting the perfect marketing email is somewhat of an art form. Not only do...
View ArticleSettle Down: Instagram Not to Use User Photos in Ads
SAN FRANCISCO (AP) — Instagram, the popular mobile photo-sharing service now owned by Facebook, said Tuesday that it will remove language from its new terms of service suggesting that users’ photos...
View ArticleToasted: Dempsters Partners with Dee
Dempsters Bread partnered in a very unique and funny way with comedian and actor Gerry Dee. Dee, a Canadian will also benefit from this, having just released a new book. The campaign involves Dee...
View ArticleNeato Entertainment Needs You. And You Need It.
Neato Entertainment is a Halifax based company television production aficionado Michael-Andreas Kuttner, otherwise known in the fair city as M-A. Kuttner is a self described “Recovering TV producer....
View ArticleA Page You Might Like
Facebook has taken the whole suggested like to the next level this week with interruptions in the news feed page with pages that your friends like. There seems to be as yet no real reason as to how or...
View ArticleThe Font Game
A website I recently came across is not only useful but interesting. The backwards process of Whatthefont.com where one is trying to identify a font from a graphic, the website fontsinuse.com does a...
View ArticleSuperbowl Ads by Review [INFOGRAPHIC]
This reflects a lot of what I have heard about the great effort by Tide to involve the actual teams and have a timely ad campaign, whilst GoDaddy got raked over the coals for their (IMHO) great reach...
View ArticleShift of Ad Spending to Digital
Advertising spending has been shifting to the Internet at a rapid rate, with the IAB reporting that online advertising in Q3 increased by 18% over last year. For the first three quarters of 2012, the...
View ArticleLooking for a Little Third Party Like
The following story from the Metro chronicles the efforts that Ford has taken with regards to social media. I find it not only interesting, but a story that continues to change and evolve as social...
View ArticleDove and Olgivy: Trojan Backfire
The Dove beauty brand is well known for pushing the envelope to show people as people and not models. This time they went too far though. They created what amounts to a Trojan and possibly illegal...
View ArticleIs Your Brand Afraid of Comments? Engage.
How is it that some are still not understanding the value of social media to their bottom line. Could it be that these companies are afraid to engage customers or have to face consumer comments?Perhaps...
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